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MTV: Calculator

MTV: Calculator
Your rating: None Average: 4.8 (13 votes)

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director / Copywriter: Guga Ketzer
Art Director: Cassio Moron
Released: April 2009

11 Comments

Stevil's picture 108 pencils
Stevil | Wed, 2009-04-29 10:34

Clever, but very literal. I'm surprised that MTV allowed the logo to be stretched and modified like that for the calculator. I like the thought, but it seems a little unfinished.

andre haram's picture 27 pencils
andre haram | Wed, 2009-04-29 13:57

Great work.

Guest's picture
Guest | Wed, 2009-04-29 20:24

Fake.

lucas.zaiden's picture 95 pencils
lucas.zaiden | Wed, 2009-04-29 20:47

We know you hope it is, but it's not.

I saw it in several magazines in Brazil.

And I haven't met anyone who didn't took the calculator off, and let it on the table.

It works very well. And besides that, it keep strengthening the interactivity that

loducca has as a registered trade mark.

Nobody.

Guest's picture
Guest | Thu, 2009-04-30 03:04

so 80s

Guest's picture
Guest | Thu, 2009-04-30 15:14

It is not fake. I have this on my Ad Company. And the logo is not stretched. A lot of lamers here, ever.

copywriter.txt's picture 832 pencils
copywriter.txt | Mon, 2009-05-04 10:03

Very nice indeed. I suppose this ad have media department as target, so a calculator it will be a nice gift.

salvemessi's picture 61 pencils
salvemessi | Mon, 2009-05-11 22:31
7

Nice

monchebeat's picture 114 pencils
monchebeat | Thu, 2009-05-14 20:54

Very interesting concept

..::MONCHEBEAT::..

fedric's picture 39 pencils
fedric | Fri, 2009-05-15 22:23

boring

bryan9's picture 110 pencils
bryan9 | Sat, 2009-05-16 16:14

Yes, very very boring. Too much money and time wasted.

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