MTV: Calculator

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director / Copywriter: Guga Ketzer
Art Director: Cassio Moron
Released: April 2009

11 comments

Stevil's picture
Stevil
108 pencils

Clever, but very literal. I'm surprised that MTV allowed the logo to be stretched and modified like that for the calculator. I like the thought, but it seems a little unfinished.

andre haram's picture
andre haram
27 pencils

Great work.

Guest's picture
Guest

Fake.

lucas.zaiden's picture
lucas.zaiden
93 pencils

We know you hope it is, but it's not.

I saw it in several magazines in Brazil.

And I haven't met anyone who didn't took the calculator off, and let it on the table.

It works very well. And besides that, it keep strengthening the interactivity that

loducca has as a registered trade mark.

Nobody.

Guest's picture
Guest

so 80s

Guest's picture
Guest

It is not fake. I have this on my Ad Company. And the logo is not stretched. A lot of lamers here, ever.

copywriter.txt's picture
copywriter.txt
828 pencils

Very nice indeed. I suppose this ad have media department as target, so a calculator it will be a nice gift.

salvemessi's picture
salvemessi
61 pencils

Nice

monchebeat's picture
monchebeat
114 pencils

Very interesting concept

fedric's picture
fedric
39 pencils

boring

bryan9's picture
bryan9
110 pencils

Yes, very very boring. Too much money and time wasted.

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