Horror festivals and premieres are all about the films. Popcorn can look like someone’s brains. And films are best enjoyed with a bucket of popcorn. Once we realized this, we were pretty quick to arrive at the concept of the horror bucket. Then it was a simple matter of creating the website where promoters could view the buckets, personalize them, and order them.
Advertising Agency: Y&R, New York, USA
Creative Directors: Graeme Hall, Michael Schachtner
Art Directors / Copywriters / Photographers: Paul Wood, Milan Daniels
Additional credits: Jim Elliott
Published: April 2012