Monti Fitness is the only gym in the “Rione Monti” area of Rome, a neighbourhood full of typical Italian restaurants.
Promote the gym in the neighbourhood and increase the number of members.
In order to reach people when they’re thinking about their weight the most (after lunch), we printed a series of exercises on the back of restaurants receipts with an accompanying message inviting them to come and “burn off their meal”.
The lunch break is over. Come and burn off what you ate.
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