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Lunch break

Published/Aired: 
January 2010
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Description: 

Background
Monti Fitness is the only gym in the “Rione Monti” area of Rome, a neighbourhood full of typical Italian restaurants.
Challenge
Promote the gym in the neighbourhood and increase the number of members.
Solution
In order to reach people when they’re thinking about their weight the most (after lunch), we printed a series of exercises on the back of restaurants receipts with an accompanying message inviting them to come and “burn off their meal”.

The lunch break is over. Come and burn off what you ate.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Manuel Musilli, Laura Sordi
Art Director: Daniel James Ieraci
Copywriter: Leonardo Cotti

Comments (5)

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Highest Rated

Dzsoi's picture
Dzsoi
8061 Activity Scores

Why do you need those exercise drawings? Headline, name, logo, location etc. would be enough. Or put there a similar chart we see on the front side with the names of exercises and no. of repetitions / no. of series.

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