Monsters University: Sticker

insight
One of the biggest childhood fears is dark because the dark is where monsters live. We will promote the film Monsters University and his beloved characters in a way that helps children lose the fear.

idea
We created a card that goes in front of headlights of cars that are parked in malls and colleges. Once the beacon is lit, the magic happens.

Advertising Agency: Mais Propaganda, Brazil
Executive account: Edjane Rodrigues
Creative Directors: Breno Ribeiro, Renata Rodrigues
Art Director: Breno Ribeiro
Published: June 2013

Related videos by Shutterstock

2 comments

kleenex's picture
kleenex
26150 pencils

cute

punit.rathor's picture
punit.rathor
230 pencils

nice

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments