Molson Canadian: Seed Coaster

Most coasters protect tables, these ones protect the whole planet. For Molson Canadian's Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.

Advertising Agency: Rethink, Vancouver/Toronto, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre
Art Director: Irene Pau
Copywriter: Mike Dubrick
Producer: Narine Artinian
Studio Artist: Michelle Kennedy
Account Manager: Leora Katz
Published: June 2012