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Coaster

Agency: 
Published/Aired: 
August 2012
Description: 

The perfect time to advertise for a local fighting gym is during a UFC event at a bar. The viewers are topically engaged, and they are feelin' tough. And since most spectators become experts in their mind, we decided to playfully provoke them to come see what Mixed Martial Arts is really like, and to see if they have what it takes to be a fighter.

Black out like a man.
Try slamming bodies instead.
Have your next round off the stool.
Bring this coaster in for a lesson that won't cost you a cent.

Advertising Agency: Station X, Vancouver, Canada
Creative Director: Josh Budd
Art Director: Heather Thrash
Copywriter: Jeff Wasiluk
Print Producer: Julian Davis
Production Designer: Rhoderick Lising

Comments (5)

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Highest Rated

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

agreed.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

i like the copy

Love creating ads..

alausa's picture
alausa
Activity Score 1420

Nice lines.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

agreed.

kleenex's picture
kleenex
Activity Score 43371

Love the idea.

lezy's picture
lezy
Activity Score 377

nice way to connect to the preferred audience...

liked it... :)

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