Mitsubishi: The transcendent translucent ad

Can you tell which of these plastics are unrecyclable?(the front page). Unrecyclable plastics will turn black when scanned through X-ray. We invented a revolutionary technology that exploits this nature of unrecyclable plastics.(the back page)

Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yoji Sakamoto
Art Director: Takayuki Murano
Copywriter: Kosuke Wakasugi
Photographer: Kazunari Koyama
Executive Creative Director: Yoshihisa Suzuki
Producer: Haruhiko Ishikawa
Designer: Kazuya Goto

Published: 
September 2011

2 comments

kleenex's picture
kleenex
38912 pencils

good job.

ItMatters's picture
ItMatters
2169 pencils

Pretty good.

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