Microsoft Windows: Concrete envelope
Break down the wall and build up your sales.
We wanted to show software sales staff that Windows breaks down the walls in customers' lives. So we showed them what that felt like by putting our letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.
Advertising Agency: Y&R New Zealand
Via: theinspirationroom
Comments
break down your advertising, it's making us all crazy....
Ehm. This must be one of the most absurd forms of advertising.
Forced, fake and done. Anything left out?
http://adsoftheworld.com/media/ambient/museum_des_sciences_naturelles_...
Maybe I saw this somewhere else, but I was pretty sure I saw this here. And I feel like this is the second time this week I've seen work I've seen before. Is it just me or does anyone else remember this as well?
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
Pretty costly and but should be effective provided client bother to unwrap (actually smash) it, BTW after a certain stage whatever we see, feel many of them already seen
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