Microsoft: Concrete Envelope

Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.

Advertising Agency: Y&R Auckland, New Zealand

10 comments

shahidali's picture
shahidali
4067 pencils

a bit common techniques in training courses!

shahid

shahidali's picture
shahidali
4067 pencils

a bit common technique in training courses!

shahid

Grace Bastien's picture
Grace Bastien

Nice.

jorj's picture
jorj
638 pencils

i like it

Guest's picture
Guest

It's remind me something ...

So original ...

http://adsoftheworld.com/media/ambient/museum_des_sciences_naturelles_...

No comment ...

rolling.stone's picture
rolling.stone
2740 pencils

Great

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Hey... breaking down walls... get it? We're literally breaking down a wall. It's just like breaking down walls to sales. Get it? Get it? See how that works. We're taking a tired old cliche and making, uh, a tired old cliche. Um, yeah.

Vomit.

Guest's picture
Guest

I wrote copy as good as this with my big toe while I was 3 years old and suffering from colic.

Hiperion's picture
Hiperion
3138 pencils

Done by Spanish agency. And this agency won Cannes withe the same execution.

Guest's picture
Guest

nice

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