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Concrete Envelope

Agency: 
Published/Aired: 
August 2009
Description: 

Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.

Direct advertisment created by Y&R, New Zealand for Microsoft, within the category: Electronics, Technology.

Advertising Agency: Y&R Auckland, New Zealand

Comments (10)

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Highest Rated

Guest's picture
Guest

nice

shahidali's picture
shahidali
Activity Score 4069

a bit common techniques in training courses!

shahid

shahidali's picture
shahidali
Activity Score 4069

a bit common technique in training courses!

shahid

Grace Bastien's picture
Grace Bastien

Nice.

jorj's picture
jorj
Activity Score 638

i like it

Guest's picture
Guest

It's remind me something ...

So original ...

http://adsoftheworld.com/media/ambient/museum_des_sciences_naturelles_...

No comment ...

rolling.stone's picture
rolling.stone
Activity Score 2741

Great

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Hey... breaking down walls... get it? We're literally breaking down a wall. It's just like breaking down walls to sales. Get it? Get it? See how that works. We're taking a tired old cliche and making, uh, a tired old cliche. Um, yeah.

Vomit.

Guest's picture
Guest

I wrote copy as good as this with my big toe while I was 3 years old and suffering from colic.

Hiperion's picture
Hiperion
Activity Score 3138

Done by Spanish agency. And this agency won Cannes withe the same execution.

Guest's picture
Guest

nice

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