Microsoft: Concrete Envelope
Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.
Advertising Agency: Y&R Auckland, New Zealand
10 Comments
a bit common techniques in training courses!
shahid
a bit common technique in training courses!
shahid
Nice.
i like it
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
It's remind me something ...
So original ...
http://adsoftheworld.com/media/ambient/museum_des_sciences_naturelles_...
No comment ...
Great
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
Hey... breaking down walls... get it? We're literally breaking down a wall. It's just like breaking down walls to sales. Get it? Get it? See how that works. We're taking a tired old cliche and making, uh, a tired old cliche. Um, yeah.
Vomit.
I wrote copy as good as this with my big toe while I was 3 years old and suffering from colic.
Done by Spanish agency. And this agency won Cannes withe the same execution.
nice