Miami Ad School: Letraset

Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Director: Kleyton Mourão
Copywriters: Pedro Guerra, Roberto Kilciauskas
Illustrators: Kleyton Mourão, Gabriel Bueno
Published: April 2011

6 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Say one thing, show exactly the opposite.. I get what they mean but in some way it just doesn't make sense.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

agree

Tommy G.'s picture
Tommy G.
897 pencils

Ideas don't come so easy if you don't have the internet, I agree.

esheigwapings's picture
esheigwapings
48 pencils

It's just ironic that this campaign revolves around the thought of creating, not copying while using a devise that you can easily transfer, or copy.

ace85le's picture
ace85le
3939 pencils

Ok copying is learning. Next.

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krautland's picture
krautland
3220 pencils

we show you how to trace through. well, yes you do.

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