Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I doubt people will understand it as the descriptions explains this DM, since the packaging's text is a lot shorter.

So-so idea. I'm not so sold on it.

ivan's picture

They will, in India "nodding" is a much discussed issue.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Alright, fair enough :)

Guest's picture

what are you talking about? it is perfectly clear and as they said the results were really positive.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Agencies always say results are really positive ;p

Guest's picture

It's def no Nespresso.

CuriousPencil's picture
4225 pencils

Nicely linked to their site copy: "When you need investment advice, is 'yes' all you hear?"

Hopefully this was followed up by asking them to use the pen to sign a contract with MF Global. Otherwise it's a great-looking lost chance.

adises's picture
31 pencils

Very nice, as an Indian I definitely get what they are referring to :)

Dzsoi's picture
7514 pencils

From that sentence, I wouldn't get what they are trying to say. 'Right perspective' and 'nodding' have too many logical steps between them. Maybe they should have sticked to the line CP cited (that they've used on the website).

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

A good use of pull strategy. Nice campaign...

Dharmesh Padia

Shridevi's picture
184 pencils

Very nice

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