MF Global Sify Securities: Nodders
Advertising Agency: Six Inches Communication, India
Creative Directors: Pravin Shah, Sanjay S
Associate Creative Director / Art Director: Reshma Basankar
Copyhead: Amit Badle
Visualizers: Souchitra Sarkar, Sachin Rane
Client Servicing: Neha Verma,Cheryl Britto,
Published: December 2010
11 comments
I doubt people will understand it as the descriptions explains this DM, since the packaging's text is a lot shorter.
So-so idea. I'm not so sold on it.
http://jackmancer.com/
http://twitter.com/jackmancer/
They will, in India "nodding" is a much discussed issue.
Ivan Raszl, admin of AotW
Alright, fair enough :)
http://jackmancer.com/
http://twitter.com/jackmancer/
what are you talking about? it is perfectly clear and as they said the results were really positive.
Agencies always say results are really positive ;p
http://jackmancer.com/
http://twitter.com/jackmancer/
It's def no Nespresso.
Nicely linked to their site copy: "When you need investment advice, is 'yes' all you hear?"
Hopefully this was followed up by asking them to use the pen to sign a contract with MF Global. Otherwise it's a great-looking lost chance.
Very nice, as an Indian I definitely get what they are referring to :)
From that sentence, I wouldn't get what they are trying to say. 'Right perspective' and 'nodding' have too many logical steps between them. Maybe they should have sticked to the line CP cited (that they've used on the website).
A good use of pull strategy. Nice campaign...
Dharmesh Padia
Very nice