Metsä-Tissue / Lambi: Stories on a roll

What if your poems would be read by millions of people? The crowd on Facebook took the challenge and now their poems are printed on gazillions of rolls of kitchen towel and toilet paper. The products became their own advertising… Or as certain Mr Bogusky would say, the advertising is “baked in”. Anyway, we told about the new products in online banners that were named “best pixels of month” in by Finnish media house MTV3. Also, we did TV clips with people reading the poems. Right now we’re collecting more stuff to print under the title “LittleBigLoveStories”. Do you have one?

Advertising Agency: 358, Helsinki, Finland
Creative Director /AD: Antero Jokinen
Copywriter: Johanna Mannila
Producer: Elina Freden
Graphic Designer: HP Savolainen & Pol Solsona

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3 comments

DesignDine's picture
DesignDine
1304 pencils

Disgrace to literature.

miko1aj's picture
miko1aj
3100 pencils

Rrrrrrrreally? Is this a joke or something?

Nike Diesel's picture
Nike Diesel
13339 pencils

Please, I'm begging you, please stop quoting Mr. Bogusky like this . . .

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