Dumb ways to die toys

January 2014

After having created one of the world's most viral videos, then followed up with a game app which went to #1 in 18 countries with over 30 million players, McCann Melbourne and Metro Trains have created a range of plush toys in the latest extension of the Dumb Ways to Die rail safety campaign. The toys will be sold globally, and be available in sizes from tiny to ridiculously huge. Every toy will be tagged to link back to the DWTD website which is full of safety tips.

Advertising Agency: McCann, Australia
Director: Julian Frost
Executive Creative Director / Creative Director: John Mescall
Art Director: Pat Baron
Designer: Commonwealth Toys and Novelty

Comments (3)

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Highest Rated

kleenex's picture
Activity Score 44095

I want toys!!!

morse's picture
Activity Score 17397

I love these characters!

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Troll's picture
Activity Score 672

Take my money. This campaign continues to roll on. So good.
I feel sorry for the creative team. Gonna be hard to move forward and top this campaign.
Good luck.

kleenex's picture
Activity Score 44069

I want toys!!!