Mercedes-Benz: Fast and easy

Fast and easy.
A mailing that demonstrates the promptness and simplicity of the Mercedes-Benz windshield repair services already while opening it. Just open the envelope and pull out the glass damage.

Advertising Agency: Drehmoment Agentur für kreatives Marketing, Hamburg, Germany
Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Additional credits: Graphics: Melanie Gabriel, Tim Glashoff
Published: June 2011


Glut's picture
3947 pencils

nice and clever use

Roger Keynes's picture
Roger Keynes
5498 pencils

Sweet thinking.

The Jobless Writer
Will Think for Salary

abdeLooK's picture
252 pencils

nice, but it looks like a spider..

morse's picture
16530 pencils

Perfectly done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture
438 pencils

humm nice...agreed with abdelook...

jackblack's picture
2328 pencils

The technique is overdone. You guys act like you were born in 1990.

UndoRedo's picture
101 pencils

This type of comments makes me lose hope for the career i chose. There's more to an idea than just the media used, there's also something called CONCEPT, that we, the people in the advertising world, sometime use to fulfil the comunication needs of a product. You act like you were born in 1800.

kleenex's picture
34073 pencils

nice idea.

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

lovely DM work.

coffeecup's picture
2 pencils

okay! but the right postal code for the sternstraße is 20357!

Wordnerd's picture
6660 pencils

it's always nice to see good ideas for everyday media

barbe's picture
102 pencils

Totally agree with JackBlack.

Although it's a lovely demo of the service offered, this mechanic has been used many times before.

If it had been an original mechanic it would have done well at awards. But it's not, so it probably won't.

LeroyChristian's picture
392 pencils

simple and right to the point... iLike

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