Mercedes-Benz: Fast and easy

Fast and easy.
A mailing that demonstrates the promptness and simplicity of the Mercedes-Benz windshield repair services already while opening it. Just open the envelope and pull out the glass damage.

Advertising Agency: Drehmoment Agentur für kreatives Marketing, Hamburg, Germany
Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Additional credits: Graphics: Melanie Gabriel, Tim Glashoff
Published: June 2011

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13 comments

Glut's picture
Glut
3947 pencils

nice and clever use

Roger Keynes's picture
Roger Keynes
5497 pencils

Sweet thinking.

Will Think for Salary

abdeLooK's picture
abdeLooK
252 pencils

nice, but it looks like a spider..

morse's picture
morse
15065 pencils

Perfectly done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture
The JACK
438 pencils

humm nice...agreed with abdelook...

jackblack's picture
jackblack
2230 pencils

The technique is overdone. You guys act like you were born in 1990.

UndoRedo's picture
UndoRedo
101 pencils

This type of comments makes me lose hope for the career i chose. There's more to an idea than just the media used, there's also something called CONCEPT, that we, the people in the advertising world, sometime use to fulfil the comunication needs of a product. You act like you were born in 1800.

kleenex's picture
kleenex
25706 pencils

nice idea.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

lovely DM work.

coffeecup's picture
coffeecup
2 pencils

okay! but the right postal code for the sternstraße is 20357!

Wordnerd's picture
Wordnerd
6662 pencils

cool.
it's always nice to see good ideas for everyday media

barbe's picture
barbe
102 pencils

Totally agree with JackBlack.

Although it's a lovely demo of the service offered, this mechanic has been used many times before.

If it had been an original mechanic it would have done well at awards. But it's not, so it probably won't.

LeroyChristian's picture
LeroyChristian
392 pencils

simple and right to the point... iLike

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