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Unplug to save bags

Agency: 
Published/Aired: 
November 2009
Description: 

Meralco, the Philippines' top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills.

Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.

Advertising Agency: TBWA, Philippines

Comments (22)

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Highest Rated

Shridevi's picture
Shridevi
Activity Score 184

The idea has been used someplace before. Anyways, neatly done.

morse's picture
morse
Activity Score 17397

Nice design idea, but not particularly great as an ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Misstree's picture
Misstree
Activity Score 425

It's not an ad, it's a bag. and it's great.

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Not all who wander are lost.

munirgee's picture
munirgee
Activity Score 454

Agree...

darwin's picture
darwin
Activity Score 11

great idea. its amazing.

rolling.stone's picture
rolling.stone
Activity Score 2741

nice

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~ Quite obviously, I have gathered no moss ! ~

Dr_Mudler's picture
Dr_Mudler
Activity Score 171

This is cool! very fast & easy to be consumed by the public.

-The Color of Life Depends on You-

Lizaad's picture
Lizaad
Activity Score 146

Beau. I LIKE

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Very nice!

Publiz's picture
Publiz
Activity Score 115

Great idea but not innovative.

Inspiration graphique et publicité créative : Publiz

Kateter's picture
Kateter
Activity Score 2029

where does it say that it has to be innovative to be great?

szkwadrat's picture
szkwadrat
Activity Score 210

nice idea, good execution. And I think that it is a good way to point the high level of electricity consumption and simple ways to reduce it.

maxcomuni's picture
maxcomuni
Activity Score 62

not bad!

silvi's picture
silvi
Activity Score 4172

Good idea. But people want to save a child, a tree, not a bag.
This idea hasn´t emotional connection with people.

firebug's picture
firebug
Activity Score 1113

good

scilentphree's picture
scilentphree
Activity Score 12

very nice idea

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

very nice

Preetam's picture
Preetam
Activity Score 17

nice idea, like it a lot...

Sana Ahmed's picture
Sana Ahmed
Activity Score 20

i like it

Guest's picture
Guest

nice idea......................

Guest's picture
Guest

to silvi - you've missed the point...unplug to save bags was meant to mean "Unplug to Save" Bags; the phrase "unplug to save" was used as an adjective phrase to describe the bags :-)

Guest's picture
Guest

great and cool idea....

Shridevi's picture
Shridevi
Activity Score 184

The idea has been used someplace before. Anyways, neatly done.

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