Meralco: Unplug to save bags

Meralco, the Philippines' top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills.

Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.

Advertising Agency: TBWA, Philippines

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22 comments

morse's picture
morse
14049 pencils

Nice design idea, but not particularly great as an ad.

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Misstree's picture
Misstree
425 pencils

It's not an ad, it's a bag. and it's great.

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Not all who wander are lost.

munirgee's picture
munirgee
454 pencils

Agree...

darwin's picture
darwin
11 pencils

great idea. its amazing.

rolling.stone's picture
rolling.stone
2740 pencils

nice

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~ Quite obviously, I have gathered no moss ! ~

Dr_Mudler's picture
Dr_Mudler
171 pencils

This is cool! very fast & easy to be consumed by the public.

-The Color of Life Depends on You-

Lizaad's picture
Lizaad
146 pencils

Beau. I LIKE

Marlus Lau's picture
Marlus Lau
1795 pencils

Very nice!

Publiz's picture
Publiz
115 pencils

Great idea but not innovative.

Inspiration graphique et publicité créative : Publiz

Kateter's picture
Kateter
2020 pencils

where does it say that it has to be innovative to be great?

szkwadrat's picture
szkwadrat
210 pencils

nice idea, good execution. And I think that it is a good way to point the high level of electricity consumption and simple ways to reduce it.

maxcomuni's picture
maxcomuni
62 pencils

not bad!

silvi's picture
silvi
4172 pencils

Good idea. But people want to save a child, a tree, not a bag.
This idea hasn´t emotional connection with people.

firebug's picture
firebug
1117 pencils

good

scilentphree's picture
scilentphree
12 pencils

very nice idea

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

very nice

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

Preetam's picture
Preetam
17 pencils

nice idea, like it a lot...

Sana Ahmed's picture
Sana Ahmed
20 pencils

i like it

Guest's picture
Guest

nice idea......................

Guest's picture
Guest

to silvi - you've missed the point...unplug to save bags was meant to mean "Unplug to Save" Bags; the phrase "unplug to save" was used as an adjective phrase to describe the bags :-)

Guest's picture
Guest

great and cool idea....

Shridevi's picture
Shridevi
184 pencils

The idea has been used someplace before. Anyways, neatly done.

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