Meralco: Unplug to save bags
Meralco, the Philippines' top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills.
Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.
Advertising Agency: TBWA, Philippines
22 Comments
Nice design idea, but not particularly great as an ad.
What hath God wrought
It's not an ad, it's a bag. and it's great.
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Not all who wander are lost.
Agree...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
great idea. its amazing.
nice
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~ Quite obviously, I have gathered no moss ! ~
This is cool! very fast & easy to be consumed by the public.
-The Color of Life Depends on You-
Beau. I LIKE
Very nice!
Great idea but not innovative.
Une sélection de chaise design pas cher à retrouver sur Designiz
where does it say that it has to be innovative to be great?
nice idea, good execution. And I think that it is a good way to point the high level of electricity consumption and simple ways to reduce it.
not bad!
Good idea. But people want to save a child, a tree, not a bag.
This idea hasn´t emotional connection with people.
good
very nice idea
very nice
Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023
nice idea, like it a lot...
i like it
nice idea......................
to silvi - you've missed the point...unplug to save bags was meant to mean "Unplug to Save" Bags; the phrase "unplug to save" was used as an adjective phrase to describe the bags :-)
great and cool idea....
The idea has been used someplace before. Anyways, neatly done.