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nagypeterendre's picture
nagypeterendre
Activity Score 2

Considering this is just a magazine I think it's ok that there's no all-round concept. It's over-exaggerated, but well that's how we catch attention. It does what it has to, similarly to a supermarket flyer... to make you buy, not just enjoy the view for a while and then pick up a copy of The Daily Slab... so for middle range it's just fine.

Although looking at it from closer, in matter of execution it's not so good, all that drop shadow below the scarf and stuff, proportions of the torso & head etc... If this is just a graphic designer's work then it's fine, he did some touchup:)

What I don't understand is why the half-knowledgeable kids started to fight over 'is Islam slavery?' and all, I thought we all were in the same industry, and I wanted to read comments on the ad.
(But believe it or not, i've seen a huge political fight on youtube between pakistanis and indians i think, or whoever they were, about a video of the 'takeoff of a boeing 747-400', which shows *exactly* what the title says, nothing more and nothing less, taken from the airside. Enuff said:)

casualtyofdesign's picture
casualtyofdesign
Activity Score 108

I'm definitely digging this ad, just wish I knew what it was for. I like the concept though it way cool.

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

casualtyofdesign's picture
casualtyofdesign
Activity Score 108

I’m not exactly sure what MediaCat does but from the looks of their web site they are a online media publication. I’m guessing because I can’t read the language the web site is posted in, I’m pretty sure its Turkish.

In any case I really like this ad its… smart! The advertising agency responsible for this work is called M.A.R.K.A. based out of Istanbul, Turkey. Its obviously geared toward the Islamic consumer market and I think its well done. With such a dynamic society around the world boundaries are being pushed and changed daily. To see an ad like this is a great sign that people are starting to loosen up a little bit.

Being Americans, our view of the average Muslim has been skewed to say it nicely. The images we see on CNN or MSNBC aren’t images like this but rather primitive and exclusive to one region. Out in the rest of the world there is a bustling community of Muslim consumers just like you and I. These consumers want the nicer things in life, fine clothes, good food and technology… looks like MediaCat is tapping into that market!

Michael "Mr. E

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

psalyms's picture
psalyms
Activity Score 116

this ad confuses me. islam doesnt show female cleveages and this ad tilts towards the female-ninja. a picture that doesnt inspire alongside lines that dont connect, doesnt sell a product.

whitespace's picture
whitespace
Activity Score 1953

LOL female-ninja

Guest's picture
Guest

Agree

Guest's picture
Guest

kadının tipi hiç türbanlı bir kadın gibi değil. uygulama yanlış olmuş. sıradan bir kadın konulup ondan sonra dekoltesi açılmalıydı. bu kadın sürpriz yaratmıyor. türbanlı hali bile fazla sexy zaten. ama çaba güzel...

Guest's picture
Guest

bu tarz çalışmalırı koyup türk insanını dindar göstermek saçmalığı yapılmasaydı daha iyi olurdu.
burdaki insanların hepsi türk dil %99 yabancı, türkleri arap ve böyle sanıyorlar. Zaten bu imajı ortadan kaldırmak için çaba gösteren türkiye bu ilanı koyarakta yabancıların gözünde çarşaflı ve arap gibi algılandırmak hoş dil.

Guest's picture
Guest

Inanamiyorum ya,Turkiyedeki insanlari %99 u yabanci zirvasi da nerden cikti..sen hangi ulkede yasiyorsun anlayamadim..
Her neyse bu reklamda yaraticilik adina zerre yok, okulda aldigim reklam derslerinde zirva olarak gosterilen islerin arasinda yer alabilir.
Ayrica turkiyedeki dindar insanlari yansitmak icin daha inandirici bir resim de konulabilirdi, mesela bas ortulu normal bir tuketici bayan konabilirdi, bu resimle artik creativity leri varsa konusturabilirlerdi ve inandirici,carpitmayan bir is ortaya cikabilirdi.Bu kadar sexi olmasina ve olayi baska taraflara carpitmasina gerek yoktu.Hakikaten dikkat cekmek icin bu kadar yirtinmaya ama bi o kadar da yetersiz kalmaya neden olmazdi boyle olsaydi belki..Bir de arkadasim,ne olur azicik Turkce ogrenin,olmaz mi?'' Dil'' bildigimiz bir organdir,ne ise yaradigini umarim biliyor ve carpitmiyorsundur, ifade etmeye calistigin degil ise de bu sekilde yazilir,bilgine..

Guest's picture
Guest

sen önce bi okudugunu anla bence :) siteden bahsetmis %99y yabanci diye :)
yaratıcı bi is olamdığına katılıyorum. ama bu arada bayan diye bir isim (fiil, sıfat vs gibi isim) yok. Biraz Türkçe öğrensen sen de?

Guest's picture
Guest

VERY STUPID AND VERY OFFENSIVE!NOT CREATIVE AT ALL,JUST WEAK!

creativity is about being creative and respectfull not offensive and hurtfull towards muslims around the world, we don't make fun with religion, we take it very serious.it's not smart to make such an ad against miljons of consumers, and lot of them are muslim.

please delete this ad, Ivan

Hibon's picture
Hibon
Activity Score 3736

This ad is Offensive ? What is not offensive for this religion ... all regions are very serious .(you mean Islam is the ONLY one and bombs to all others ?) I'm so tired of all this muslims shit talk, it's time to say stop. Ivan we live in democracy & thanks GOD, dont leave religious facists to tell you what to do.FY guest

Simple ideas are the best !

Guest's picture
Guest

you know nothing about Islam so you can't call Muslims fascists, I just want to ask a question; when was the last time you see an offensive ad on Christians or Jewish? Muslims would never do such a thing

by the way.. the above image isn't an ad at all

Scam Detector's picture
Scam Detector
Activity Score 1048

Hibon didn't say that muslims are fascists. He pointed out not to give in to religious fascists.

Throughout advertising there is a lot of piss taking at any religion so why not take the piss at islam. What makes that religion stand above anything else? Did you ever see The Life Of Brian? Learn from that.

Guest's picture
Guest

I think you can not talk to this kind of "guy" he will not listen to reason.... let's just keep on the work, and this work is just OK.(3/10)

Hibon's picture
Hibon
Activity Score 3736

I think we don't practice the same Islam but sure the same God ! (you must read better comments and without hate)

Simple ideas are the best !

Texnartist's picture
Texnartist
Activity Score 225

you really haven't spent too much time on this site if you can make that statement...

••• Why Think When It's Easier To React •••

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

rianmatawi's picture
rianmatawi
Activity Score 2

PLEASE LET'S NOT FORGET THAT THERE'S A BIG DIFFERENCE BETWEEN ISLAM (THE RELIGION) AND MUSLIMS (THE TERRORISTS). IT'S JUST LIKE CHRISTIANITY (THE RELIGION) AND THE CHRISTIANS (THE TERRORIST KILLERS). MY POINT IS: ALL RELIGIONS ARE PURE, OUR INTERPRETATION ISN'T.

Guest's picture
Guest

you, please delete your attitude. And what is really stupid is your request.

Guest's picture
Guest

What's offensive? The babe's tits? So go ahead & cut 'em off. Get a life, asshole.

Guest's picture
Guest

Thanks Ivan
"You're very respectable

sneakyhands's picture
sneakyhands
Activity Score 1857

pretty girl + cleavage + brand name... yeah, i don't get it. oh, it's a magazine cover? it's definitely provocative, but not really an ad.

Hibon's picture
Hibon
Activity Score 3736

Nice photo nothing provocative, remindes me women from the Alentejo south of Portugal.. But i dont get the point of this ad.

Simple ideas are the best !

Guest's picture
Guest

stupid ads

Guest's picture
Guest

2020 Islamic consumers.....not today !! (still on 1900 but it will come)

TRICKY's picture
TRICKY
Activity Score 3954

1-face bust measurements do not match bad photoshop
2-anyone care to explain what is ....Dindar Tuketicilier
3- woman do not look like she is islamic from make up etc
so what on earth is this ad about

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

dindar tüketiciler = religious consumers

Guest's picture
Guest

You know nothing about Islam so don't be offensive, I just want to ask a question; when was the last time you see an offensive ad on Christians or Jewish?
Muslims would never do such a thing

By the way... the above image isn't an ad at all

TRICKY's picture
TRICKY
Activity Score 3954

apparently you are a wise guy who knows too much about Islam and ads etc so can you please explain what on earth is the above picture for thank you

The man who stops advertising to save money is like the man who stops the clock to save time

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

VERY VERY VERY VERY VERY VERY VERY VERY VERY STUPID

And just i think the ART DIRECTOR is the only person on this earth who can UNDERSTAND this concept.

Guest's picture
Guest

It's true that all the muslim women are beautiful .. but then what !

weak ads , that's all i can say

Guest's picture
Guest

This ad points out a reality in Turkish social life. First, it is needed to understand what has been going on in Turkey for some 25 years. I am not an artdirector, so I cant criticize this ad in point of artdirection. But I am an advertiser who studied history at the university. So I may say that, to some extent, this ad reflects a social change in Turkish society. I mean, you can see more girls who wear headscarves and tight jeans at the same time in luxury shopping centers, in Gucci stores, in Lui Vuitton stores etc. BTW, to understand the message, you need to open the cover downward.

Guest's picture
Guest

sırf olay yaratma cabası. içi boş...

Guest's picture
Guest

Now a days many people are blindly sick against Islam..... No use

Guest's picture
Guest

Understanding your customer and make clever from your customers' cultre is one of the very basic ABC of the Advertising.
And what we've here?
Nothing related to advertising at all, neither concept or work. and it's reflect who ever work in this job, don't understand Islam at all.
or he made it in purpose, and it's offensive message any way.
i request from you Ivan to delete this Job from the website.
and we don't want any offensive work against any race, religion.

any body can read the research paper from JWT about how we can marketing in Muslim's world.

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story...

Guest's picture
Guest

Delete this job is against all kind of freedom of expression...every work can be offensive, racist, religious, etc if you see only the bad side of it with a "devil" eye.

Scam Detector's picture
Scam Detector
Activity Score 1048

please get lost

Guest's picture
Guest

The Cover Design of MediaCat an advertising magazine for networking and market startegies based in Istanbul.

The cover in this issue captures the Extreme Islamic Consumers appetite for highly westernized luxury goods and brands.

Moe Al_mahayni's picture
Moe Al_mahayni
Activity Score 86

is this about extremists? ain't this a very narrow target audience range?

Guest's picture
Guest

THIS IS SHIT

Guest's picture
Guest

Very clever! Sexy too.

To all those that ranted about religion: the agency is based in Istanbul. I'm sure they know their market far better than you. ;)

Guest's picture
Guest

I also live in Istanbul, and know very well about our market. This ad is too much exaggerated and distords the reality. I see noone who wears headscarf and decollete at the same time.

Guest's picture
Guest

Don't you? Interesting?

Guest's picture
Guest

bu tarz çalışmalırı koyup türk insanını dindar göstermek saçmalığı yapılmasaydı daha iyi olurdu.
burdaki insanların hepsi türk dil %99 yabancı, türkleri arap ve böyle sanıyorlar. Zaten bu imajı ortadan kaldırmak için çaba gösteren türkiye bu ilanı koyarakta yabancıların gözünde çarşaflı ve arap gibi algılandırmak hoş dil.

Guest's picture
Guest

its a very bad concept.no one wear like this.u have to do ur reasrch before u work.

Guest's picture
Guest

You ignorant, you have not read an Islamic book since born!
This is not Muslim girl for sure; Muslim girl will never humiliate headscarves.

I would like to invite Christians and Jews to read more on Islam and to listen to the Islamic sources not to rumors or haters.

Just read and do not close your eyes and ears, Islam=peace in Arabic.

TRICKY's picture
TRICKY
Activity Score 3954

salam= peace in arabic

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

when you read about Islam, you will find hatred, arrogance, violence and fascism under a fake peace and understanding like two other religions.

yasho's picture
yasho
Activity Score 4

VERY STUPID

yasho's picture
yasho
Activity Score 4

irrespensable

Guest's picture
Guest

When this fuckin' sheet become Islam's image? This is only a piece of sh(i)eet!

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