Advertisement

Undeliverable Letter

Published/Aired: 
December 2010
Description: 
Advertising Agency: Demner, Merlicek und Bergmann, Vienna, Austria
Creative Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Art Director: Francesco Bestagno
Graphics: Claudia Strauss
Account Manager: Siegfried Kaufmann

Comments (11)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

Nicely done. This worked in their favour with many CEO's as they got some pitches.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Heh, I like it. Good way to get at a CEO's desk.

tamer samy's picture
tamer samy
Activity Score 681

Very smart idea :)

TAMER SAMY
www.leapstudios.net

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Very, VERY clever, well done on sending out a free idea to the world's thieves, er, 'collectors of good ideas.'

sirvan's picture
sirvan
Activity Score 29860

This is a "tactic". And although it gets through the usual firewall, I'm not sure the ultimate recipient would appreciate it.

The same thing has been done, less creatively, with FedEx for years. Junior Creatives getting their books to CDs, etc.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

They got a 14% response rate (resulting in media pitches). That's huge.

Guest's picture
Guest

i don't think that the ceo's assistant will leave the letter unopened.. they are used to handle classified and private stuff. so this remains a neat little award stunt.

Guest's picture
Guest

already done.

Guest's picture
Guest

it's not copy-writing tactic to get a new job. that's not "cute". CEO's refer to it as fraud!

morse's picture
morse
Activity Score 17364

Very smart. Some CEOs will appreciate it. Others will feel that their time is wasted.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dzsoi's picture
Dzsoi
Activity Score 8073

I don't know... CEOs appreciate when somebody else is sending letters in their names - even to fake addresses? Risky, daring & fcking clever.

Guest's picture
Guest

Nicely done. This worked in their favour with many CEO's as they got some pitches.

Advertisement