11 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Heh, I like it. Good way to get at a CEO's desk.

tamer samy's picture
tamer samy
683 pencils

Very smart idea :)

CuriousPencil's picture
CuriousPencil
4227 pencils

Very, VERY clever, well done on sending out a free idea to the world's thieves, er, 'collectors of good ideas.'

sirvan's picture
sirvan
29870 pencils

This is a "tactic". And although it gets through the usual firewall, I'm not sure the ultimate recipient would appreciate it.

The same thing has been done, less creatively, with FedEx for years. Junior Creatives getting their books to CDs, etc.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

They got a 14% response rate (resulting in media pitches). That's huge.

Guest's picture
Guest

i don't think that the ceo's assistant will leave the letter unopened.. they are used to handle classified and private stuff. so this remains a neat little award stunt.

Guest's picture
Guest

already done.

Guest's picture
Guest

it's not copy-writing tactic to get a new job. that's not "cute". CEO's refer to it as fraud!

morse's picture
morse
16547 pencils

Very smart. Some CEOs will appreciate it. Others will feel that their time is wasted.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dzsoi's picture
Dzsoi
6440 pencils

I don't know... CEOs appreciate when somebody else is sending letters in their names - even to fake addresses? Risky, daring & fcking clever.

Guest's picture
Guest

Nicely done. This worked in their favour with many CEO's as they got some pitches.

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