Media 1: Undeliverable Letter
Advertising Agency: Demner, Merlicek und Bergmann, Vienna, Austria
Creative Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Art Director: Francesco Bestagno
Graphics: Claudia Strauss
Account Manager: Siegfried Kaufmann
11 comments
Heh, I like it. Good way to get at a CEO's desk.
http://jackmancer.com/
http://twitter.com/jackmancer/
Very smart idea :)
TAMER SAMY
www.leapstudios.net
Very, VERY clever, well done on sending out a free idea to the world's thieves, er, 'collectors of good ideas.'
This is a "tactic". And although it gets through the usual firewall, I'm not sure the ultimate recipient would appreciate it.
The same thing has been done, less creatively, with FedEx for years. Junior Creatives getting their books to CDs, etc.
+++
"I love some things, and don't love some other things."
They got a 14% response rate (resulting in media pitches). That's huge.
i don't think that the ceo's assistant will leave the letter unopened.. they are used to handle classified and private stuff. so this remains a neat little award stunt.
already done.
it's not copy-writing tactic to get a new job. that's not "cute". CEO's refer to it as fraud!
Very smart. Some CEOs will appreciate it. Others will feel that their time is wasted.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
I don't know... CEOs appreciate when somebody else is sending letters in their names - even to fake addresses? Risky, daring & fcking clever.
Nicely done. This worked in their favour with many CEO's as they got some pitches.