Cut through the bull.
McMillan "fold-in" self promo ad, intended to create an old-school interactive experience for viewers with a message that cuts thru the clutter.
Advertising Agency: McMillan, Ottawa, Canada
Creative Director: Jared Young
Designer: Andrew Bowser
Copywriter: Jared Young
Production: Michelle Lee
Concept Development: Michael Zavacky
Published: July 2013