Advertisement

Russian dolls

Agency: 
Published/Aired: 
March 2010
To Like please login or register
22
140

Also From This Campaign (1 items)

Description: 

During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald¹s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald¹s take-out bags and dropped off at the Russia House for members of the Russian delegation.

Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman

Comments (12)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

So they delivered 100 bags of wasted cartons? That a last is authentic.

Advertisement