McDonald's: Russian dolls

During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald¹s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald¹s take-out bags and dropped off at the Russia House for members of the Russian delegation.

Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman

12 comments

dsklan's picture
dsklan
1927 pencils

very nice, but not the biggest audience!

CrackerJackWorks's picture
CrackerJackWorks
12184 pencils

шикарный

royschellekens's picture
royschellekens
390 pencils

Agree with CrackerJackMedia!

http://twitter.com/royschellekens

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Adaddicted's picture
Adaddicted
3435 pencils

He said its elegant ; )

withalltherespects

Marlus Lau's picture
Marlus Lau
1807 pencils

Yeah, now you really see how big mac is small!

xcreativity's picture
xcreativity
2374 pencils

I think its ok for the given audience. good metaphor

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silvi's picture
silvi
4172 pencils

Expensive but creative

JLL's picture
JLL
277 pencils

several sizes of fat...

Good idea!

alejulimaty's picture
alejulimaty
838 pencils

creative idea for a weird target, how many big macs do you think athletes eat during a winter olympic?

ssguixi's picture
ssguixi
215 pencils

why does it look like a open sliced onion?

sintra's picture
sintra
699 pencils

nice

Guest's picture
Guest

So they delivered 100 bags of wasted cartons? That a last is authentic.

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