McDonald's: Russian dolls
During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald¹s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald¹s take-out bags and dropped off at the Russia House for members of the Russian delegation.
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman
12 Comments
very nice, but not the biggest audience!
шикарный
Agree with CrackerJackMedia!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
He said its elegant ; )
withalltherespects
Yeah, now you really see how big mac is small!
I think its ok for the given audience. good metaphor
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Expensive but creative
several sizes of fat...
Good idea!
creative idea for a weird target, how many big macs do you think athletes eat during a winter olympic?
why does it look like a open sliced onion?
nice
So they delivered 100 bags of wasted cartons? That a last is authentic.