McDonald's: Quality

Quality starts at the hands of our farmers.

Advertising Agency: TBWA\ANG, Malta
Creative Director: Richard Agius
Photographer: Stephen Galea
Strategic Planner: Mauro Melgrati
Brand Leader: Marylin Meli
Published: May 2014

9 comments

NY Belfry's picture
NY Belfry
1045 pencils

You really have to go to a whole new level of convincing this to the public. Because you look up the antonym of quality, you're probably going to find McDonalds.

morse's picture
morse
16545 pencils

This is for those who are already at McD. The company is just reassuring them and encourages them to come back more often.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
2079 pencils

I think this works.

Art & Illustration

kleenex's picture
kleenex
34540 pencils

I like it.

simonreviews's picture
simonreviews
355 pencils

Very basic. Student work.

wiseoldman's picture
wiseoldman
112 pencils

No.

sacrilegend's picture
sacrilegend
2417 pencils

Why would the agency post this work? Terribly boring.

Adteach's picture
Adteach
33 pencils

Smart!

james.t.kirk.50's picture
james.t.kirk.50
8 pencils

It's simple and straight to the point - nice work, folks!

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