McDonald's: Made on the spot

Advertising Agency: Yehoshua TBWA, Israel
Executive Creative Director: Edo Kariv
Creative Leader: Amit Stoler
Copywriter: Nava Ben Moshe
Art Director: Udi Ovadia
VP Clients: Erez Barkats
Account Supervisor: Mor Yunis
Studio: Assaf Masud

10 comments

morse's picture
morse
16530 pencils

I don't understand how a cutting board communicates fresh. It could be a cutting board from last year...

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jagadeesh's picture
jagadeesh
747 pencils

agreed..

ace85le's picture
ace85le
3939 pencils

Doesn't look very hygienic.

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axeanne_123's picture
axeanne_123
23 pencils

yikes...i do not want to be reminded of this image with my food....as the two comments above, I agree.

Kriativity's picture
Kriativity
418 pencils

i like it..

Wordnerd's picture
Wordnerd
6660 pencils

Idea is not bad, but come on: you are not sitting in grandmas kitchen but in an antiseptic easy to clean mc donalds. this won't convice too many people.

Lioraran's picture
Lioraran
12 pencils

I guess that that non of you has ever cut a salad...
This wooden cuuting board is the best symbol for a fresh salad, and if you've ever cut a salad in you home kitchen you would understand it.
believe me, it looks amazing...

And one more thing for Wordnerd - if you want I can send you a picture of one of Mcdonald's branches in Israel. You will see it there...

CommandZ's picture
CommandZ
2486 pencils

I don't need to see a picture of a McDonalds in Israel to know this idea is neither good, nor "fresh".

Hahalexander's picture
Hahalexander
140 pencils

it's just another way of saying that the salad is made on the spot, you could just write it on the placemats also for McDonalds to convince me that something is fresh and made on the spot they will have to come up with a better idea

Winged's picture
Winged
23 pencils

it has no reference to being fresh....not much of an impressive campaign..

namrata

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