McDonald's: Fry Matchbook

Advertising Agency: Bernstein-Rein, USA
Chief Creative Officer: Arlo Oviatt
Group Creative Director: Chris Corley
Art Directors: Marie Goodwin, Paul Prato
Copywriters: Matt Dorsett, Chris Corley
Print Manager: Lila Knight

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13 comments

fotdot's picture
fotdot
659 pencils

I guess it's okay to smoke at McDonalds now with kids everywhere. #fail.

HappyHour's picture
HappyHour
2386 pencils

They aren't matches. And this #isn't #twitter #hipster #moron.

drunk dave's picture
drunk dave
1066 pencils

Placed at clubs and bars firstly. Secondly 24hr service, i.e. people with the munchies at 3 in the morning - I doubt any kids are an MacDonalds at that time, unless of course you're in Spain.

luispiter's picture
luispiter
2756 pencils

mmmmm is bad... smoke in Mc

manumartin5's picture
manumartin5
1202 pencils

good idea.!

Copy Maafan's picture
Copy Maafan
16 pencils

Not bad.

Visit my Hebrew ad blog: http://blog.tapuz.co.il/copymaafan
( Badly Google-Translated to English: http://bit.ly/ewJJww )

de_martin's picture
de_martin
71 pencils

I like the idea. And matches can be used for other things than smoking, no?

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

everartz's picture
everartz
7611 pencils

so what.. are these real matches or is it just to show the tatoes on fire?

| Everartz |

Reality Check's picture
Reality Check
1793 pencils

If you have an appetite for an audacious, one-of-a-kind guerilla advertising piece, this one's for you.

Tripioso's picture
Tripioso
466 pencils

There are no matches. So if you wanted to light your smoke, you'd be pissed off and hate them for illusionating you this way.

Life's a Trip. Enjoy the Ride!

HappyHour's picture
HappyHour
2386 pencils

Nobody illusionates me.

Billoughsby's picture
Billoughsby
5091 pencils

I pity the fool who tries to illusionate HappyHour that way.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Billoughsby's picture
Billoughsby
5091 pencils

Available in Tallow or Filter Tip

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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