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Fry Matchbook

Published/Aired: 
January 2011
Description: 
Advertising Agency: Bernstein-Rein, USA
Chief Creative Officer: Arlo Oviatt
Group Creative Director: Chris Corley
Art Directors: Marie Goodwin, Paul Prato
Copywriters: Matt Dorsett, Chris Corley
Print Manager: Lila Knight

Comments (14)

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Highest Rated

Guest's picture
Guest

It is a match box. However, you see the fries after you use all the matches.

fotdot's picture
fotdot
Activity Score 673

I guess it's okay to smoke at McDonalds now with kids everywhere. #fail.

HappyHour's picture
HappyHour
Activity Score 2381

They aren't matches. And this #isn't #twitter #hipster #moron.

drunk dave's picture
drunk dave
Activity Score 1066

Placed at clubs and bars firstly. Secondly 24hr service, i.e. people with the munchies at 3 in the morning - I doubt any kids are an MacDonalds at that time, unless of course you're in Spain.

luispiter's picture
luispiter
Activity Score 2756

mmmmm is bad... smoke in Mc

manumartin5's picture
manumartin5
Activity Score 1196

good idea.!

Copy Maafan's picture
Copy Maafan
Activity Score 14

Not bad.

Visit my Hebrew ad blog: http://blog.tapuz.co.il/copymaafan
( Badly Google-Translated to English: http://bit.ly/ewJJww )

de_martin's picture
de_martin
Activity Score 71

I like the idea. And matches can be used for other things than smoking, no?

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

everartz's picture
everartz
Activity Score 7609

so what.. are these real matches or is it just to show the tatoes on fire?

| Everartz |

Reality Check's picture
Reality Check
Activity Score 2537

If you have an appetite for an audacious, one-of-a-kind guerilla advertising piece, this one's for you.

Tripioso's picture
Tripioso
Activity Score 470

There are no matches. So if you wanted to light your smoke, you'd be pissed off and hate them for illusionating you this way.

Life's a Trip. Enjoy the Ride!

HappyHour's picture
HappyHour
Activity Score 2381

Nobody illusionates me.

Billoughsby's picture
Billoughsby
Activity Score 5144

I pity the fool who tries to illusionate HappyHour that way.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Billoughsby's picture
Billoughsby
Activity Score 5144

Available in Tallow or Filter Tip

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

It is a match box. However, you see the fries after you use all the matches.

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