Matchbox: 2011 calendar
Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Director: Breno Costa
Copywriter: Guilherme Souza
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33 Comments
nice idea, but not suitable for the targeting group :D
I only know Matchbox is a diecast toy brand.
I dont understand this calendar.
Obviously Matchbox makes toy cars, so it only makes sense that Matchbox "mechanics" would have risque a toy calendar. It's really clever, but I don't think it's appropriate for Matchbox's image as a toy company. There are a lot of adult Matchbox collectors, but their key demographic is still children.
Matchbox builds metal cars for kids... It's a calendar to put in their garage! But not with real girl but dolls, like their age...
Smart idea...
is that's the idea, then it's sick... in very bad taste
La idea es absolutamente brutal, pero merece un cero por una razón muy sencilla: ¿pq las poneis desnudas y destrozais asi la idea? Ponedles bikinis que eso al menos habría pasado, pero ponerlas desnudas...una cosa es un trucho y otra una locura inaplicable.
Hay que ser mas sutil!!!
la idea es muy divertida.
pero el target está claramente errado, creo que si piensan un concepto que haga que el target pasen a ser los padres, puede ser mejor.
y para sumarle un poco a la dirección de arte, podrían hacer las fotos con algunas escenografías como las que usan en ese tipo de calendarios, incluso alguna con un autito.
Great idea! I wish I did it :)
http://coroflot.com/flashback62
Ese es el problema de los truchos, no hay estrategia ni pensamiento profundo, al no haber un brief ni un objetivo real, sale cualquier cosa.
Estoy de acuerdo con Hiperion, en bikinis hubiese sido mejor.
GREAT
hopa, scuze
porn for kids
how to boys hooked up on barbie dolls
in bad taste i think...
Toy cars = toy calendar. I like it.
its a sick idea.
matchbox is for kids. so it wont work
if the target is their father, so its another sick idea.
yes its true that children play "nurse - doctor" but thats not the case...
why are we seeing school work in here?
Sick!
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Pop Art Laboratory v.2
Bravo.
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http://keithstoeckeler.com
http://allthatinspires.me
funny
It is a student´s work... good experiment but impossible in real life. Matchbox would never accept something like this.
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com
Brilliant idea. I've got concept envy!
felicitats! s'ha portat el món dels cotxes (garatges) d'adults al món infantil.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
cool! kids can use it if its a life size.
This one works:
http://adsoftheworld.com/media/dm/eizo_pinup_calendar_2010
Naked Barbies don't. I like the idea, it is just not viable.
Yes. Softcore for kids. Why not. They need a break too.
Otro trucho de mierda
A ver, para todos los que critican mal este aviso por ser un trucho, creo que no se fijaron bien que está hecho por una escuela de creativos. En las escuelas se hacen truchos porque los alumnos están aprendiendo a pensar lateralmente (Malo si lo hiciera una agencia). En este caso creo que dicho objetivo fue muy bien logrado. Lo único que marcaría sería el problema con el target.
Me gusta mucho Breno.
mUla
Crap. The perfect calendar for pedophiles.
Why... Can explain a little?
algun ecuatoriano que opine?
54NN
This could have been more tastefully done with some clothing such as swim wear.
A little sick. I liek it!