Matchbox: 2011 calendar

Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Director: Breno Costa
Copywriter: Guilherme Souza

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33 comments

Guest's picture
Guest

nice idea, but not suitable for the targeting group :D

AssassinX's picture
AssassinX
1329 pencils

I only know Matchbox is a diecast toy brand.
I dont understand this calendar.

Guest's picture
Guest

Obviously Matchbox makes toy cars, so it only makes sense that Matchbox "mechanics" would have risque a toy calendar. It's really clever, but I don't think it's appropriate for Matchbox's image as a toy company. There are a lot of adult Matchbox collectors, but their key demographic is still children.

JLL's picture
JLL
257 pencils

Matchbox builds metal cars for kids... It's a calendar to put in their garage! But not with real girl but dolls, like their age...
Smart idea...

Guest's picture
Guest

is that's the idea, then it's sick... in very bad taste

Hiperion's picture
Hiperion
3138 pencils

La idea es absolutamente brutal, pero merece un cero por una razón muy sencilla: ¿pq las poneis desnudas y destrozais asi la idea? Ponedles bikinis que eso al menos habría pasado, pero ponerlas desnudas...una cosa es un trucho y otra una locura inaplicable.
Hay que ser mas sutil!!!

Guest's picture
Guest

la idea es muy divertida.
pero el target está claramente errado, creo que si piensan un concepto que haga que el target pasen a ser los padres, puede ser mejor.
y para sumarle un poco a la dirección de arte, podrían hacer las fotos con algunas escenografías como las que usan en ese tipo de calendarios, incluso alguna con un autito.

rurorjuror's picture
rurorjuror
733 pencils

Great idea! I wish I did it :)

bracco's picture
bracco
34 pencils

Ese es el problema de los truchos, no hay estrategia ni pensamiento profundo, al no haber un brief ni un objetivo real, sale cualquier cosa.
Estoy de acuerdo con Hiperion, en bikinis hubiese sido mejor.

shortafella's picture
shortafella
1055 pencils

GREAT

akshaysrikar's picture
akshaysrikar
420 pencils

porn for kids

akshaysrikar's picture
akshaysrikar
420 pencils

how to boys hooked up on barbie dolls

Guest's picture
Guest

in bad taste i think...

jbuckingham's picture
jbuckingham
713 pencils

Toy cars = toy calendar. I like it.

cef's picture
cef
547 pencils

its a sick idea.
matchbox is for kids. so it wont work
if the target is their father, so its another sick idea.
yes its true that children play "nurse - doctor" but thats not the case...

Guest's picture
Guest

why are we seeing school work in here?

besnik's picture
besnik
105 pencils

Sick!

capywriter's picture
capywriter
5511 pencils

funny

Luis Maram's picture
Luis Maram
252 pencils

It is a student´s work... good experiment but impossible in real life. Matchbox would never accept something like this.

Guest's picture
Guest

Brilliant idea. I've got concept envy!

paumarques's picture
paumarques
1314 pencils

felicitats! s'ha portat el món dels cotxes (garatges) d'adults al món infantil.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

kitkiritkit's picture
kitkiritkit
73 pencils

cool! kids can use it if its a life size.

Dzsoi's picture
Dzsoi
5268 pencils

This one works:

http://adsoftheworld.com/media/dm/eizo_pinup_calendar_2010

Naked Barbies don't. I like the idea, it is just not viable.

Blashyrkh's picture
Blashyrkh
32698 pencils

Yes. Softcore for kids. Why not. They need a break too.

Guest's picture
Guest

Otro trucho de mierda

monsieurange's picture
monsieurange
520 pencils

A ver, para todos los que critican mal este aviso por ser un trucho, creo que no se fijaron bien que está hecho por una escuela de creativos. En las escuelas se hacen truchos porque los alumnos están aprendiendo a pensar lateralmente (Malo si lo hiciera una agencia). En este caso creo que dicho objetivo fue muy bien logrado. Lo único que marcaría sería el problema con el target.

Guest's picture
Guest

Me gusta mucho Breno.
mUla

atb2005's picture
atb2005
13567 pencils

Crap. The perfect calendar for pedophiles.

Guest's picture
Guest

Why... Can explain a little?

54NN's picture
54NN
115 pencils

algun ecuatoriano que opine?

54NN

Guest's picture
Guest

This could have been more tastefully done with some clothing such as swim wear.

Guest's picture
Guest

A little sick. I liek it!

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