Masa pest control: Miniature magazines
Rats can take over your house before you even know it.
Advertising Agency: TBWA\RAAD Saudi Arabia
Creative Director: Saadi Alkouatli
Creative Group Head: Walid Kotb
Art Directors: Saher Khan, Akram Alamoudi
Photographer: Getty
Account Executive: Zeina Tabbara
16 comments
:) this makes it up for the (salt jar) ad! This DM would make me call them for sure!
The Rat's Magzines content is a gem. Great effort in the "minor" details indeed.
I like it. Very nice idea. Same insight as the 'don't let them make themselves at home' print campaign that did quite well recently, but a fresher, better idea and execution. Not that awards are a be all and end all, but this should do well. Well done all.
Suspiciously similar to the Raid DM:
http://adsoftheworld.com/media/ambient/raid_insect_killer_eviction_not...
It is possible that this was an original idea even though it is really similar to the Raid ad...but in any case execution was excellent and the magazines are a nice twist. Won't rate cause I'm not sure this was original.
It look Great idea... realy I like it..
great Idea, lots of attention to detail, but it does look like the raid DM...
Great idea and its not similar to raid idiot.. by the way this campaign won a gold and a silver in Dubai Lynx and one crystal.. i can smell a cannes lion nshalla
Really? So both use miniature objects 'mailed' to pests in order to advertise pest control and you think they aren't similar?
Think before you call other people 'idiot.'
This is an awesome piece. I would definitely flip through this read.
-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com
-Natalie
http://www.nataliemarion.com
First time I've seen something like this so I like it.
i like this. GOOD IDEA.
like it.. good idea
www.heshamsamir.com
.............................................................
www.heshamsamir.com
This baby was shortlisted in Cannes yesterday and got 2 bronze world medals in NYF and a gold and a silver in Dubai Lynx. Great job TBWA\Saudi Arabia!
Funny ... i like it
This is very great job to make people pest free. I appreciate your job Masa. In case anyone wants a pest control service in Dallas, kindly contact at: http://www.gotbugs.com/