Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Released: December 2008
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10 Comments
Good intent, but not exactly spot on.
In fact, I just put myself in one of the car-owners place. Honestly, I wud get pissed off at Barta Auto Company for entering my private space! I'd throw that dummy key somewhere far off and continue to do my own thing.
I'm curious to know what others think of this. I may be wrong in analyzing it like this...
this gadget will incite the burglars to think that the owner left his keys by accident so they will be more excited to try stealing the car
The man who stops advertising to save money is like the man who stops the clock to save time
That´s great stuff. When people see the key in their cars, they might get pissed off, but they certainly will think about it later (and decide to call Barta)
you know what? Malaysia did this better 3 years ago for a supplement product to help you have a better memory...
This is crap, c'mon that is the agencies car. How many did you do, and you actually can't put those into other peoples cars because they just wouldn't fit
Scam crap
kefe.. kam kar!
crap.... only in India
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130% is highly unbelievable result.
The only problem is when someone steals your car, they *usually* don't use a key.
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