Maruti Genuine Accessories: Key

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Released: December 2008


Guest's picture

Good intent, but not exactly spot on.

In fact, I just put myself in one of the car-owners place. Honestly, I wud get pissed off at Barta Auto Company for entering my private space! I'd throw that dummy key somewhere far off and continue to do my own thing.

I'm curious to know what others think of this. I may be wrong in analyzing it like this...

TRICKY's picture
3950 pencils

this gadget will incite the burglars to think that the owner left his keys by accident so they will be more excited to try stealing the car

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

That´s great stuff. When people see the key in their cars, they might get pissed off, but they certainly will think about it later (and decide to call Barta)

picktokyo's picture
1404 pencils

you know what? Malaysia did this better 3 years ago for a supplement product to help you have a better memory...

Kefe's picture
53 pencils

This is crap, c'mon that is the agencies car. How many did you do, and you actually can't put those into other peoples cars because they just wouldn't fit

Scam crap

Guest's picture

kefe.. kam kar!

Guest's picture

crap.... only in India

matks's picture
476 pencils


matks's picture
476 pencils

130% is highly unbelievable result.

sirvan's picture
29870 pencils

The only problem is when someone steals your car, they *usually* don't use a key.


"I love some things, and don't love some other things."

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