Marionnaud: Fragrance Pairs

The only memory game without pictures.

Marionnaud, one of Europe’s largest perfume retailers, celebrated “10 years’ expertise in fragrance”. For the jubilee we created a very special staff incentive: the first Memory game without pictures. The cards had been finished with a fragrance coating. When rubbed, the cards

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Art Director: Barbara Hartmann
Copywriter: Marietta Mügge

Published: 
October, 2012

2 comments

Meredith Singh's picture
Meredith Singh
397 pencils

Clever.

Did they know when they got it right? Are the cards numbered and is there an answer sheet?

kleenex's picture
kleenex
41140 pencils

Concept looks cool.

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