Marionnaud: Fragrance Pairs

The only memory game without pictures.

Marionnaud, one of Europe’s largest perfume retailers, celebrated “10 years’ expertise in fragrance”. For the jubilee we created a very special staff incentive: the first Memory game without pictures. The cards had been finished with a fragrance coating. When rubbed, the cards released the scent of ingredients used in perfume manufacture. Rub and sniff: that was the only way to identify the pairs – but no problem for Marionnaud professionals.

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Art Director: Barbara Hartmann
Copywriter: Marietta Mügge
Published: October 2012


Meredith Singh's picture
Meredith Singh
409 pencils


Did they know when they got it right? Are the cards numbered and is there an answer sheet?

kleenex's picture
36180 pencils

Concept looks cool.

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