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Published/Aired: 
January 2012
Description: 

This direct mail piece, created by Kastner & Partners for their client Mariner Boating Holidays, demonstrates how easy it is to go sailing. As the card is opened, the reader ties a perfect knot.

Advertising Agency: Kastner & Partners, Sydney, Australia
Creative Director / Copywriter: Ben O'Brien
Art Director: Daniel Foster

Comments (17)

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Highest Rated

alaaelalfi's picture
alaaelalfi
Activity Score 40

Yes

tomt's picture
tomt
Activity Score 10

Hate to say it's done, but when it's done, i'ts done.

http://www.bforbel.com/2011/12/awesome-tying-knot-wedding-invitation.html

"...yes it´s true........i´m here..."

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Ouch!

NicoCiego's picture
NicoCiego
Activity Score 1033

yep. a rip off.

Columbo's picture
Columbo
Activity Score 2

The wedding invite is an obvious thing to do with the knot.. this brings a lot more to it. It's easy to do. It's actually a different idea.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Different? Really?

sirvan's picture
sirvan
Activity Score 29860

Agree that it's a "better" client for this execution.

In that, if I had the idea of doing the knot, and I had to choose between the wedding invite and this, I'd choose this.

But the wedding invite came first. Which is unfortunate for these guys.

+++

"I love some things, and don't love some other things."

tomt's picture
tomt
Activity Score 10

yep, this is better, but it's easier to improve an idea than starting one from cero, i think the invitation guys started it from cero.

"...yes it´s true........i´m here..."

_tj_'s picture
_tj_
Activity Score 133

I disagree. I think it's a MUCH stronger concept for the wedding invite.

But that really comes down to personal preference, I suppose.

Notorious's picture
Notorious
Activity Score 666

what if im not into sailing?

outsmart me, if you can

sambuca's picture
sambuca
Activity Score 1066

than you are not the target group?!?!?

mrMagic's picture
mrMagic
Activity Score 798

Then learning the knot might make you try.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Not so bad.

kleenex's picture
kleenex
Activity Score 43349

I like the concept.

danielchapman's picture
danielchapman
Activity Score 292

It loses me at 'youre qualified'. I didn't do anything except open the card. There's a logical leap happening there, which makes it feel disingenuous.

The proposition would be stronger if it said 'its that easy'.

kalpesh78's picture
kalpesh78
Activity Score 2578

I'm not a copy cuy but shouldn't the line inside the card be. "you are now qualified"?

ideas....30 minutes nahi toh free.

DEVILS eYe_01's picture
DEVILS eYe_01
Activity Score 62

wud agree this for a wedding ... !!
but excuse me.. wats new & diffrent !

alaaelalfi's picture
alaaelalfi
Activity Score 40

Yes

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