Mariner Boating Holidays: Tie a Knot

This direct mail piece, created by Kastner & Partners for their client Mariner Boating Holidays, demonstrates how easy it is to go sailing. As the card is opened, the reader ties a perfect knot.

Advertising Agency: Kastner & Partners, Sydney, Australia
Creative Director / Copywriter: Ben O'Brien
Art Director: Daniel Foster
Published: January 2012
Via: bestadsontv

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17 comments

tomt's picture
tomt
10 pencils

Hate to say it's done, but when it's done, i'ts done.

http://www.bforbel.com/2011/12/awesome-tying-knot-wedding-invitation.html

"...yes it´s true........i´m here..."

thedesignaddict's picture
thedesignaddict
5202 pencils

Ouch!

NicoCiego's picture
NicoCiego
1035 pencils

yep. a rip off.

Columbo's picture
Columbo
2 pencils

The wedding invite is an obvious thing to do with the knot.. this brings a lot more to it. It's easy to do. It's actually a different idea.

thedesignaddict's picture
thedesignaddict
5202 pencils

Different? Really?

sirvan's picture
sirvan
29870 pencils

Agree that it's a "better" client for this execution.

In that, if I had the idea of doing the knot, and I had to choose between the wedding invite and this, I'd choose this.

But the wedding invite came first. Which is unfortunate for these guys.

+++

"I love some things, and don't love some other things."

tomt's picture
tomt
10 pencils

yep, this is better, but it's easier to improve an idea than starting one from cero, i think the invitation guys started it from cero.

"...yes it´s true........i´m here..."

_tj_'s picture
_tj_
133 pencils

I disagree. I think it's a MUCH stronger concept for the wedding invite.

But that really comes down to personal preference, I suppose.

Notorious's picture
Notorious
629 pencils

what if im not into sailing?

outsmart me, if you can

sambuca's picture
sambuca
1066 pencils

than you are not the target group?!?!?

mrMagic's picture
mrMagic
444 pencils

Then learning the knot might make you try.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Not so bad.

kleenex's picture
kleenex
22828 pencils

I like the concept.

danielchapman's picture
danielchapman
292 pencils

It loses me at 'youre qualified'. I didn't do anything except open the card. There's a logical leap happening there, which makes it feel disingenuous.

The proposition would be stronger if it said 'its that easy'.

kalpesh78's picture
kalpesh78
2582 pencils

I'm not a copy cuy but shouldn't the line inside the card be. "you are now qualified"?

ideas....30 minutes nahi toh free.

DEVILS eYe_01's picture
DEVILS eYe_01
64 pencils

wud agree this for a wedding ... !!
but excuse me.. wats new & diffrent !

alaaelalfi's picture
alaaelalfi
40 pencils

Yes

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