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Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
10 Comments
Neat idea! Did it really work?
given that women feel conscious even discussing their weignt/size in public, apart from dressingrooms, women wouldnt use this tape newhere else.
http://www.monkeyworks.in/
not convinced
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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Hey you, professor! with the unnecessary comments all over... Change ur picture !
This is goood!
Good idea.
Kind of ballsy, especially due to the target. I like it.
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http://keithstoeckeler.com
http://allthatinspires.me
"These mini tapes were given out where women who cared about their looks frequented." So if a woman doesn't frequent a salad bar, salon, or lingerie store she doesn't care about her looks? That's a pretty bold assumption. Women face enough body image issues from the media, this just seems like a poor way for a company who supposedly cares about weight loss to promote themselves.
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I think this is the best idea of the week. Guys, I´m a woman worried by my weigh, and i say: THIS IS EFFECTIVE!
It is a great approaach to the main audience. Nice and simple.
Great!
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good idea! very effective!
“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com
very effective