Mari Pettersson: Fresh Brain

As a fresh newcomer in freelancing, I wanted to approach some creative directors by delivering them a small poly-wrapped meat tray containing 'a fresh brain' = my business card. The label was personalized for each person. Number under the barcode is my phone number. On this entry the name is not a real person.

Advertising Agency: Madinagoodway, Auckland, New Zealand
Creative: Mari Pettersson
Hand-delivered to the reception: May 2008

20 comments

ackattak's picture
ackattak
396 pencils

And I thought my cards were interesting!

Calibarak's picture
Calibarak
302 pencils

Very good

Malala's picture
Malala
295 pencils

coool

Get-a-Fix's picture
Get-a-Fix
351 pencils

Excellent!

izzlah's picture
izzlah
228 pencils

cool !

Disco Munky's picture
Disco Munky
3900 pencils

Very good thinking.

This would not piss you off if it landed on your desk. Not saying it'd get read straight away but I'd be curious. Might get you in the door before some punk with a book full of concepts for 60sec TV.

"Make a name, or be defamed"

Doin' it for the points

mishkaa's picture
mishkaa
296 pencils

yeah!i wonder where he got all d money from though ;)seeing he's a freelancer......or do they earn this much??

Kateter's picture
Kateter
2029 pencils

I'd call you!

neil makak's picture
neil makak
30 pencils

Good work

madinagoodway's picture
madinagoodway
54 pencils

Hi all, glad you like it!

Miskhaa, I bought a 100-pack of meat trays straight from importer (NZ$6), some Glad wrap (about NZ$4), a 20-pack of LC14 self-adhesive labels (NZ$20), printed them 14-up on my dinky but highly useful Brother DCP-115C bubblejet printer/scanner and slapped the packs together over one night (darn wrap, very tricky material!!). I sussed out the optimal order of the agencies agencies and planned out the route so that I was able to deliver them all in 2.5 hours at a rapid walking pace. Thank goodness the gods were favourable – the sun was shining all the way :-)

So all in all, it was a very cheap self-promotional exercise.

Mari

Disco Munky's picture
Disco Munky
3900 pencils

Very clever.

hi-5!

Doin' it for the points

Mimmu's picture
Mimmu

Siisti käyntäri!
Lisää samanlaista!

-mimmu

cullers's picture
cullers
332 pencils

Now what do I do with my 25 meat trays I've been storing that my pocket book was going into?

arggg.

Nanel's picture
Nanel
283 pencils

very cool and memorable

Visitenkarten's picture
Visitenkarten

Hahahaha... that's one of the TOP 10 ideas for business card presentation I've ever seen. Compliments!!! Fresh brain indeed ;)

Underdose's picture
Underdose
132 pencils

Seen in a Lürzer's Archive, probably 03/08.. The difference was there was a fresh brain in it..

BigBrother's picture
BigBrother
94 pencils

yep, seen it before more than once. In Luerzer's it had a fresh brain, in One Show it had a brochure shaped like a steak, and I did one with a fish about a year ago, which none of you has seen because I didn't consider it worthy of this site...
so at least for me, this is a distant 4th place.

Mimmu Nikkari's picture
Mimmu Nikkari

Siisti käyntäri!!!

Guest's picture
Guest

i have seen this idea done before and within NZ mate.

Big-gun's picture
Big-gun
56 pencils

Fucken genius

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