Instant Popularity Christmas

November 2011
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In a time when businesses are making the move from sending traditional cards to fancy e-cards, microsites and viral videos, Make Communications bucked the trend by sending out special packs containing pre-pegged strings of Christmas cards to their clients. Now their clients can still look like they’re well-loved and more popular than their co-workers and the cards are much easier to hang than a microsite.

Instant Popularity Christmas Cards – the antidote to digital greetings. The lost art of exchanging Christmas cards. In this age of gifting money and store credit cards and wishing people a Merry Christmas by text message or Facebook post, people are losing sight of the important things. There’s nothing like the magic of receiving a hand written letter or opening a card in anticipation of a pleasant greeting with the faint hope of being greeted by the orange-red glow of a twenty dollar note. But have these simple pleasures gone the way of the dinosaur, the cassette, the Game Boy? We think not. And to that end, Make is doing its bit for Australia Post, for Hallmark, for the famed wordsmiths of Christmas greetings, who have been relegated to the purgatory of churning out dad jokes for dollar shop bon-bons. Hang your cards somewhere prominent, like the front of your desk, or in the lunchroom.The rest of society can have their twenty-six ‘likes’, their drunken texts, the naff microsites made ‘especially for you’. Bah Humbug! Instant Popularity Christmas Cards - Seven different ways to show you’re well-loved, respected and infinitesimally more popular than anyone else in the office.

Advertising Agency: Make Communications, Brisbane, Australia
Creative Directors: Murray Berghan, Melissa Murchison
Art Directors: Chris Symons, Alistair Young
Copywriter: Bernie Watt

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Roger Keynes
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