Magazine Luiza Retail Store: Sofa Week, Popcorn Sofa



Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Eduardo Marques
Copywriters: Hugo Veiga, Eduardo Marques
Art Directors: Bruno Ribeiro, Diego Machado, Pedro Izique
Producer: Antonio Carlos
Illustrator: Diego Machado
Account General Director: Daniela Paris
Account Directors: Alessandro Viçoso, Roberta Meschiatti
Account Manager: Daiane Bernardes
Planner Daniela Bombonato
Producer: Antonio Carlos

15 comments

createwitty's picture
createwitty
204 pencils

who can come up wid an idea of a popcorn sofa...interesting, unique, creative...

Winter's picture
Winter
77 pencils

simple, relevant, memorable. :D and i want one

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Simple and somewhat relevant yes, but it doesn't fully fulfill the claim it's more comfortable. But it's an entertaining way to get attention to the brand though :)

Mr. Green's picture
Mr. Green
109 pencils

Unexpectedly yummy! Love it.

tirthomitro's picture
tirthomitro
2758 pencils

simplicity at its level best

they showed me a picture & i laughed
dignity has never been photographed

heyhami's picture
heyhami
2 pencils

Hmmmm...really ausam......:)

KOWU's picture
KOWU
111 pencils

hahahaha, seis tao usando muita droga galera!!!!

Prof's picture
Prof
1453 pencils

thats an expensive give-away ;)

still very cool.

Quite really.

Davai's picture
Davai
612 pencils

Very nice

antoniobac's picture
antoniobac
192 pencils

made out of 100% pure awesomeness

Mr. ok's picture
Mr. ok
37 pencils

ok

bragajunior's picture
bragajunior
3 pencils

Perfeito! Porque não pensei nisto antes ;)

comandohector's picture
comandohector
6 pencils

Just Amazing!!!

Kriativity's picture
Kriativity
418 pencils

ha!i like like!

enigmabra's picture
enigmabra
57 pencils

F***...that was genius!!!

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