MacLaren McCann Toronto: Holiday card

In the spirit of 2013, let's not play it safe. Happy Holidays from the agency that doesn't believe in luck and leaves nothing to chance.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Copywriter: Natalie Greenspan
Art Director: Arron Isaac
Producer: Julia Auriemma
Photographer: KC Armstrong
Retoucher: JP Goulet


certaintly's picture
4056 pencils

i dont get it :[

CHONGO's picture
4 pencils

that's probably why you don't have work. (@certaintly)

certaintly's picture
4056 pencils

maybe one of the reasons.

so can you explain it now that you got your zing out of the way?

Bill Me Now's picture
Bill Me Now
180 pencils

Not the most engaging or exciting piece, but I get it:
Easy enough. The year will be 2013; 13 is an unlucky number; walking under a ladder is back luck; mistletoe is hung under the ladder.

Agency is inviting the client to join them and their bold spirit in the coming year.

certaintly's picture
4056 pencils

ahh, i didnt know walking under a ladder was bad luck.


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