Lux: Name Card

Lux soaps are now made with the world's finest fragrances. To launch this idea, JWT Singapore invited the top management of the Lux global team to a fragrance workshop. A Leading nose (fine fragrance expert) from a world famous fragrance house showed them how to compose their own bespoke fragrance with a base, heart and top note of their choice. Every scent embodied the inimitable allure and unique personality of its creator. Business cards that look like fragrance sticks were then printed with their self-designed, one of a kind fragrances.

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Creative Director: karen muck
Art Director: David Haefflinger
Producer: Ryan Wee
Business Director: Sue Mulhall
Account Directors: Hinoti Joshi, Anjali Bewtra
Print Producer: Jaslyn Choong
Account manager: Kryse Ynieto
Published: September 2012