Luftal: Balloon
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
Released: October 2007
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12 Comments
this is nice, it should be filled with sulfur gas, for a super stinky time.
... its already been done...
The connection between 'breaking balloon' and 'relief from gas' is a strange one. Not very effective.
Jaggy, MICA Ahmedabad
love this idea, hahahahahahahahahahaha
novel, the popping process needs some refinement
LOL. Good use of medium, and very cost effective.
Funny and ludic.
But the concept is very strange.
The product does not cause the gas relief, the consumer does.
simple n superb
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
I love to release gases THAT LOUD.
good one!
VERY VERY GOOD
Reactor
Think it would be better with a green balloon for a nose spray...
kudos for some very enviable work