should be a true story. else it wouldn't make sense.
nice idea, though it took me a long time thinking about it to decide whether I liked it or not... anyway the unanswered question that's important stays "how was it distributed?"
The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.
Did this lie around on the street, or was anything done to make the 'Exhibit A'-like feel of the object seem more at place?
If so, it's quite an eye-opener, but only then.
The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.
The ambient items were also on display at a media event (where this image was taken) to launch the campaign.
Fantastic campaign though I agree with AdWeeks subtle criticism that male eating disorders were overlooked. You know however that you've created a fantastic campaign when the only thing people have to criticize it for are that they wished it could have been delivered to more audiences.
Congratulations to the Drug Treatment Center as well. They played an important role and their support was very useful so I want to hear three times: hip hip hooray!!!!hip hip hooray!!!!hip hip hooray!!!!
Comments
like it!!! great idea!!
I think it's a true story
should be a true story. else it wouldn't make sense.
nice idea, though it took me a long time thinking about it to decide whether I liked it or not... anyway the unanswered question that's important stays "how was it distributed?"
AdArena: Sex Sells
http://www.adarena.net
The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.
so, she broke a toothbrush off in her mouth trying to make herself puke? what a cheap toothbrush.
oh, and who cares....?
You are a tool. Shut the fuck up already.
that was childish.
Lol, I agree. Who cares? I don't.
Junior Copywriter blood thirsty for work. Will remove fangs for interview.
www.ChristopherDGilbert.com
Did this lie around on the street, or was anything done to make the 'Exhibit A'-like feel of the object seem more at place?
If so, it's quite an eye-opener, but only then.
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The best ideas come in one size: big!
The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.
The ambient items were also on display at a media event (where this image was taken) to launch the campaign.
Fantastic campaign though I agree with AdWeeks subtle criticism that male eating disorders were overlooked. You know however that you've created a fantastic campaign when the only thing people have to criticize it for are that they wished it could have been delivered to more audiences.
Congratulations DDB Canada.
Congratulations to the Drug Treatment Center as well. They played an important role and their support was very useful so I want to hear three times: hip hip hooray!!!!hip hip hooray!!!!hip hip hooray!!!!
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