11 comments

Dozer's picture
Dozer
149 pencils

like it!!! great idea!!

efox5's picture
efox5
85 pencils

I think it's a true story

andrej dwin's picture
andrej dwin
939 pencils

should be a true story. else it wouldn't make sense.
nice idea, though it took me a long time thinking about it to decide whether I liked it or not... anyway the unanswered question that's important stays "how was it distributed?"

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paige.calvert@ddbcanada.com's picture
paige.calvert@d...
21 pencils

The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.

AD1014's picture
AD1014
307 pencils

so, she broke a toothbrush off in her mouth trying to make herself puke? what a cheap toothbrush.
oh, and who cares....?

XL's picture
XL
214 pencils

You are a tool. Shut the fuck up already.

TrainRunner's picture
TrainRunner
225 pencils

that was childish.

CGilb09's picture
CGilb09
572 pencils

Lol, I agree. Who cares? I don't.

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creativemonkey's picture
creativemonkey
21 pencils

Did this lie around on the street, or was anything done to make the 'Exhibit A'-like feel of the object seem more at place?
If so, it's quite an eye-opener, but only then.

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paige.calvert@ddbcanada.com's picture
paige.calvert@d...
21 pencils

The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.

The ambient items were also on display at a media event (where this image was taken) to launch the campaign.

Blahg's picture
Blahg
616 pencils

Fantastic campaign though I agree with AdWeeks subtle criticism that male eating disorders were overlooked. You know however that you've created a fantastic campaign when the only thing people have to criticize it for are that they wished it could have been delivered to more audiences.

Congratulations DDB Canada.

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