LoJack: Needle

When it looks for it, it finds it. Verify it with this magnet.

Advertising Agency: Leo Burnett Colombia
Creative Directors: Otavio Shiavon, Carlos Murad
Art Directors / Copywriters: Charles Díaz, Germán Espitia
Released: March 2008

12 comments

chayie's picture
chayie
75 pencils

Cool one. good.

the Pun-isher's picture
the Pun-isher
228 pencils

cool

the_executioner's picture
the_executioner
93 pencils

it likes it

Olafski001's picture
Olafski001
1193 pencils

nice!

peak900's picture
peak900
211 pencils

very nice -the idea and also the execution. It fits to a German saying "to look for a needle in a haystack" (is it also a Spanish saying?)

Chad's picture
Chad
441 pencils

Exactly. In Spanish it's used also.

capywriter's picture
capywriter
5511 pencils

now that doesn't sound much like German... :)

dcgroppo's picture
dcgroppo
239 pencils

Careful with the fingers!

JD's picture
JD
40 pencils

Hehe, I thought the line might be a quote from Silence of the Lambs.

But even after the slight dissapointment of realising it's not, I still think it's a cool idea.

dragon's picture
dragon
113 pencils

I think this is based on this:

http://adsoftheworld.com/media/print/lojack_magnet

Based i repeat.

catalba's picture
catalba
8 pencils

because it´s of the same agency, the same product and the same campaing. This is just another application and it´s really good!

BigBrother's picture
BigBrother
94 pencils

very good. "Encontrar una aguja en un pajar" is the expression in Spanish, exactly the same as finding a needle in a haystack.

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