LoJack: Needle

LoJack: Needle

When it looks for it, it finds it. Verify it with this magnet.

Advertising Agency: Leo Burnett Colombia
Creative Directors: Otavio Shiavon, Carlos Murad
Art Directors / Copywriters: Charles Díaz, Germán Espitia
Released: March 2008

Your rating: None Average: 7.6 (9 votes)

Comments

idamaruku's picture
Submitted by idamaruku on Wed, 2008-05-07 05:23.

Cool one. good.

Submitted by the Pun-isher on Wed, 2008-05-07 05:28.

cool

Submitted by the_executioner on Wed, 2008-05-07 05:54.

it likes it

Olafski001's picture
Submitted by Olafski001 on Wed, 2008-05-07 06:37.

nice!

- Here I should have written something smarter -

Submitted by peak900 on Wed, 2008-05-07 07:09.

very nice -the idea and also the execution. It fits to a German saying "to look for a needle in a haystack" (is it also a Spanish saying?)

Submitted by Chad on Wed, 2008-05-07 09:30.

Exactly. In Spanish it's used also.

the_capywriter's picture
Submitted by the_capywriter on Sat, 2008-05-10 03:24.

now that doesn't sound much like German... :)

illustr8r's picture
Submitted by illustr8r on Wed, 2008-05-07 09:15.

Brilliant!

Art is the proper task of life

Kevin Calero
kevincalero.com

Submitted by dcgroppo on Wed, 2008-05-07 09:31.

Careful with the fingers!

Submitted by JD on Wed, 2008-05-07 09:42.

Hehe, I thought the line might be a quote from Silence of the Lambs.

But even after the slight dissapointment of realising it's not, I still think it's a cool idea.

Submitted by dragon on Wed, 2008-05-07 11:45.

I think this is based on this:

http://adsoftheworld.com/media/print/lojack_magnet

Based i repeat.

Submitted by catalba on Thu, 2008-05-08 13:52.

because it´s of the same agency, the same product and the same campaing. This is just another application and it´s really good!

Submitted by BigBrother on Fri, 2008-05-30 16:38.

very good. "Encontrar una aguja en un pajar" is the expression in Spanish, exactly the same as finding a needle in a haystack.