Advertisement

Recycle seal

Agency: 
Published/Aired: 
January 2011
Description: 

When Liwa shifted its office to a new address, the agency came up with a unique way to use its existing stationery and make a statement at the same time. A ‘recycle’ seal was created with the new telephone and fax numbers plus a subtle environmental message.

Our numbers have changed. Not our eco-commitment.

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Additional credits: Sagar Rege

Comments (10)

Log in or register to post comments

Highest Rated

Mark F's picture
Mark F
Activity Score 15

tramp stamp

writersblog's picture
writersblog
Activity Score 553

Quite a clever way of using the medium as the message.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Nice yeah, but is "environmental friendly" a good USP for an advertising agency?

bricard's picture
bricard
Activity Score 189

I see your point, but this doesn't necessarily mean that being environmentally friendly is their primary focus. A lot of companies are committed to helping the environment, and making it known, but that's not their unique selling proposition. Then again, prospective clients who view eco-commitment as their own USP may now be more inclined to hire Liwa and be associated with them.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I was merely questioning it. "Environmentally friendly" seems to be an interchangeable USP for any company nowadays, was wondering if that's for an ad agency as well. I suppose it doesn't hurt indeed.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

"our ideas emit zero emissions "....ayuk!

alexcov's picture
alexcov
Activity Score 8

Means recycling refused ideas.
Cool idea thaw, pity its not for adv.

Wordnerd's picture
Wordnerd
Activity Score 6692

cool idea, message and even saves money. witty

Lazarus's picture
Lazarus
Activity Score 1536

Okay. Not bad. Actually good. Cheers.

Jonattan's picture
Jonattan
Activity Score 70

that's recycling

Just do it

Mark F's picture
Mark F
Activity Score 15

tramp stamp

Advertisement