Liwa: Recycle seal

Our numbers have changed. Not our eco-commitment.

When Liwa shifted its office to a new address, the agency came up with a unique way to use its existing stationery and make a statement at the same time. A ‘recycle’ seal was created with the new telephone and fax numbers plus a subtle environmental message.

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Additional credits: Sagar Rege

January 2011


writersblog's picture
553 pencils

Quite a clever way of using the medium as the message.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Nice yeah, but is "environmental friendly" a good USP for an advertising agency?

bricard's picture
189 pencils

I see your point, but this doesn't necessarily mean that being environmentally friendly is their primary focus. A lot of companies are committed to helping the environment, and making it known, but that's not their unique selling proposition. Then again, prospective clients who view eco-commitment as their own USP may now be more inclined to hire Liwa and be associated with them.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I was merely questioning it. "Environmentally friendly" seems to be an interchangeable USP for any company nowadays, was wondering if that's for an ad agency as well. I suppose it doesn't hurt indeed.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

"our ideas emit zero emissions "....ayuk!

alexcov's picture
8 pencils

Means recycling refused ideas.
Cool idea thaw, pity its not for adv.

Wordnerd's picture
6692 pencils

cool idea, message and even saves money. witty

Lazarus's picture
1536 pencils

Okay. Not bad. Actually good. Cheers.

Jonattan's picture
70 pencils

that's recycling

Just do it

Mark F's picture
Mark F
15 pencils

tramp stamp

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