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Branded Content

Agency: 
Published/Aired: 
January 2013
Description: 

Brief: Branded Content with its long format storytelling - as compared to conventional television commercials - needed to be brought alive and put into perspective. The task was to excite prospective clients about Branded Content and get them to commission projects.

Solution: An empty film can that indicates the change under way in the video space - the shift from expensive celluloid to inexpensive digital. The creative solution emphasizes the fact that clients end up getting more value for lesser investments.

Advertising Agency: Liwa Advertising, Dubai, UAE
Executive Creative Director: Vijay Kumar
Creative Group Head / Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar

Comments (6)

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Highest Rated

integrityuae's picture
integrityuae
Activity Score 2

Thanks guys..!! the solution works perfectly to me.. :)

kleenex's picture
kleenex
Activity Score 43434

Did the solution work??

morse's picture
morse
Activity Score 17364

Like the idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

The idea is pretty much like the film can... empty. Sorry but i really didn't like it!

And then GOD said...
Let there be creativity!!!

jackblack's picture
jackblack
Activity Score 2350

The idea definitely belonged in the can. The trash can.

MightyPackage's picture
MightyPackage
Activity Score 10

It is kind of clever but a bit too dark. You have got it canned, however!

integrityuae's picture
integrityuae
Activity Score 2

Thanks guys..!! the solution works perfectly to me.. :)

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