Brief: Branded Content with its long format storytelling - as compared to conventional television commercials - needed to be brought alive and put into perspective. The task was to excite prospective clients about Branded Content and get them to commission projects.
Solution: An empty film can that indicates the change under way in the video space - the shift from expensive celluloid to inexpensive digital. The creative solution emphasizes the fact that clients end up getting more value for lesser investments.
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