Liwa Advertising: Branded Content

Brief: Branded Content with its long format storytelling - as compared to conventional television commercials - needed to be brought alive and put into perspective. The task was to excite prospective clients about Branded Content and get them to commission projects.

Solution: An empty film can that indicates the change under way in the video space - the shift from expensive celluloid to inexpensive digital. The creative solution emphasizes the fact that clients end up getting more value for lesser investments.

Advertising Agency: Liwa Advertising, Dubai, UAE
Executive Creative Director: Vijay Kumar
Creative Group Head / Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Published: January 2013

6 comments

kleenex's picture
kleenex
27864 pencils

Did the solution work??

morse's picture
morse
15826 pencils

Like the idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

the_lizard_king's picture
the_lizard_king
1259 pencils

The idea is pretty much like the film can... empty. Sorry but i really didn't like it!

And then GOD said...
Let there be creativity!!!

jackblack's picture
jackblack
2261 pencils

The idea definitely belonged in the can. The trash can.

MightyPackage's picture
MightyPackage
10 pencils

It is kind of clever but a bit too dark. You have got it canned, however!

integrityuae's picture
integrityuae
2 pencils

Thanks guys..!! the solution works perfectly to me.. :)

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