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Flipbook with Bad Breath

Agency: 
Published/Aired: 
March 2012
Description: 

Prepare for a breathtaking moment.

Case video: http://www.youtube.com/watch?v=relyAhJ520o
Advertising Agency: http://www.jwt.com/jwthongkong">JWT, Hong Kong
Creative Directors: http://adsoftheworld.com/creative/barbara_fu">Barbara Fu, http://adsoftheworld.com/creative/bobby_chiu">Bobby Chiu, http://adsoftheworld.com/creative/henry_lim">Henry Lim, http://adsoftheworld.com/creative/sly_song">Sly Song
Art Directors: http://adsoftheworld.com/creative/bobby_chiu">Bobby Chiu, http://adsoftheworld.com/creative/axel_lam">Axel Lam, http://adsoftheworld.com/creative/jason_lam">Jason Lam
Copywriter: http://adsoftheworld.com/creative/henry_lim">Henry Lim
Photographer: http://adsoftheworld.com/creative/jonathan_wong">Jonathan Wong
Retoucher: http://adsoftheworld.com/creative/jacky_lam">Jacky Lam
Production Manager: Jimmy Pong

Comments (9)

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Highest Rated

jimmymars's picture
jimmymars
Activity Score 58

Wouldn't it have been simpler to make it smell minty fresh?

kleenex's picture
kleenex
Activity Score 43473

Seems good.

chicagohour's picture
chicagohour
Activity Score 384

nice...

Hmmmmm

jackblack's picture
jackblack
Activity Score 2350

Nice little diddy. One for the scams.

Quickgun's picture
Quickgun
Activity Score 427

Wow.... This is Brilliant!

fotdot's picture
fotdot
Activity Score 673

An ad that stink! hahaha.

theanc's picture
theanc
Activity Score 2783

Isn't that too much and too expensive for just an ok idea? I mean, you have to produce tons of booklets (with a lot of pages to produce the effect) with this scent and then you have to reach people somehow and make them use the booklet. And, in the end, they just have a product sample? I like the idead behind, the effect of the bad breath happening, but it's not that big deal to justify so much steps.

feysal's picture
feysal
Activity Score 2561

genius!!!

groovy baby!

zebraxas's picture
zebraxas
Activity Score 88

Simply Great!

jimmymars's picture
jimmymars
Activity Score 58

Wouldn't it have been simpler to make it smell minty fresh?

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