Listerine: Flipbook with Bad Breath

Prepare for a breathtaking moment.

Case video: http://www.youtube.com/watch?v=relyAhJ520o

Advertising Agency: JWT, Hong Kong
Creative Directors: Barbara Fu, Bobby Chiu, Henry Lim, Sly Song
Art Directors: Bobby Chiu, Axel Lam, Jason Lam
Copywriter: Henry Lim
Photographer: Jonathan Wong
Retoucher: Jacky Lam
Production Manager: Jimmy Pong
Published: March 2012

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9 comments

kleenex's picture
kleenex
26435 pencils

Seems good.

chicagohour's picture
chicagohour
361 pencils

nice...

Hmmmmm

jackblack's picture
jackblack
2261 pencils

Nice little diddy. One for the scams.

Quickgun's picture
Quickgun
330 pencils

Wow.... This is Brilliant!

fotdot's picture
fotdot
659 pencils

An ad that stink! hahaha.

theanc's picture
theanc
2778 pencils

Isn't that too much and too expensive for just an ok idea? I mean, you have to produce tons of booklets (with a lot of pages to produce the effect) with this scent and then you have to reach people somehow and make them use the booklet. And, in the end, they just have a product sample? I like the idead behind, the effect of the bad breath happening, but it's not that big deal to justify so much steps.

feysal's picture
feysal
2188 pencils

genius!!!

groovy baby!

zebraxas's picture
zebraxas
85 pencils

Simply Great!

jimmymars's picture
jimmymars
58 pencils

Wouldn't it have been simpler to make it smell minty fresh?

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