Liga Portuguesa Contra a SIDA (Portuguese League Against AIDS): Wear a Condom

Use in case of being "on fire"

Advertising Agency: McCann Erickson, Lisbon, Portugal
Art Director: Tiago Pinto
Copywriter: Susana Lourenço
Photographer: José Gomes Ferreira
Published: April 2011

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9 comments

peticaca's picture
peticaca
189 pencils

Like the idea but.... will it really change deep behavior ? Don't think so.... it's a one shot action

Wordnerd's picture
Wordnerd
6662 pencils

it's nice. and what else can they do than giving away condoms for free? i think this will work better than any campaign you have to remember in such a moment

velle's picture
velle
1550 pencils

dang. it's good.

Jackbr's picture
Jackbr
1364 pencils

ok

Jack

f_cleto's picture
f_cleto
26 pencils

have an idea there, too fake sorry to have been the layout

artyduran's picture
artyduran
1356 pencils

Like it.

Rictor's picture
Rictor
12 pencils

"the condom inside is collectable"
the wording is a little confusing, collect and trade with your friends.
"retrievable" would have been better.

hill's picture
hill
65 pencils

nice concept!

Empty space's picture
Empty space
2 pencils

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